Impulse Circle
Impulse Circle is an online community of BMW and MINI. It allows the members to participate in the design of the brands and their products. Together they discuss current mobility topics as well as future developments and products.
Project Details
Impulse-Circle is a market research community of BMW and MINI.
Impulse-Circle was launched in autumn 2018, initially in China, and was expanded a year later to include another community in the USA.
Impulse Circle is a community to:
- gain insights on innovative topics that are new to BMW an MINI
- to overcome limited knowledge regarding CN (compared to EU5 and USA)
- increase our adaption speed to new developments
To stay with this fast paced environment, we need to interact with local customers on a regular basis.
Why global?
- Join forces with markets
- Regionalize & Speed up
The community was developed on behalf of Kantar GmbH.
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Date
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ClientKantar GmbH
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SkillsBuilding a market research community solution, Programming of online surveys, Continuous maintenance & support